Personal + Company Branding
Branding was a huge part of my early career, these are brands that are still in use today. While my focus has broadened, into website design and development, branding holds a special place in my heart. I continue to collaborate with some of these clients on their website and graphic design needs.*
Amy V. Smith
Mental Health Counselor • Orlando, Florida*
Inspired by Amy's specialization in eight different practice areas, the personalized brand took shape with an abstract representation of a person transformed into the trunk of a tree. Eight hand-drawn leaves symbolize her main practice areas
Hidden Springs Ale Works
Brewery • Tampa, Florida
Florida is home to several hidden springs and the blue heron frequents these springs. I used the blue from the springs and the heron for the brand. Since they had Ale Works in their name, this inspired the Steampunk elements.
Vail Valley
Landscaping Supply • Wolcott, Colorado
Situated in Vail Valley, the brand name rests between hand-drawn mountains, complemented by a refined palette of dark gray and heather purple inspired by the natural landscape.
Little Stuffed
Handmade Stuffies • Sanford, Florida*
Nancy creates handcrafted stuffed toys. The logo reflects the brand's creativity, with scissors symbolizing craftsmanship and hand-drawn flowers resembling thread, representing attention to detail and artistry.
Hawkins Pointe
RV Park and Storage • Rossville, Georgia*
Hawkins Pointe is a luxury park and storage facility in Chattanooga, Tennessee. They cater to high-end Prevost motorcoaches, hence the brand icon in the shape of motorcoach with an image of the sun setting in the Smoky Mountains.
C. Todd Smith Law
Personal Injury Attorney • Orlando, Florida*
C. Todd Smith's brand focuses on approachability by using his name to foster a personal connection. Avenir was chosen for its timeless professionalism. The color scheme is inspired by a navy suit and red tie which conveys authority.
Collin Belt
Digital Marketing Strategist • St. Petersburg, Florida
Collin Belt is founder of Belt Creative. I was inspired by that logo to create his personal brand. The "b" was softened for an approachable feel, while the "c" was integrated above, rotated and clipped to resemble a rising sun to symbolize energy and growth.
Becks Sports Construction
Outdoor Sports Courts • Sanford, Florida
Specializes in building a variety of courts, from tennis and pickleball to sand volleyball. Inspired by the geometry of these courts, I created designs on graph paper, integrating their concepts into a cohesive design, which is represented in the icon.