Newstex
COMPANY BACKGROUND
Newstex globally specializes in distributing authoritative content across fields such as business, law, and technology, syndicating news and commentary. They operate as a virtual company that serves clients across the United States and Europe.
Website Showcase
Scope + Goals
Newstex needed to enhance their online presence and migrate their website from WordPress site which had low conversion rates, and poor SEO. Our collective goal was to transition their hundreds of blogs to Webflow, create a user-friendly design and deliver a high-performing platform that would empower their content team and generate new leads.
My Role
My role was to design the new website that would attract content writers in collaboration with the Newstex team. New brand colors were established and American Typewriter was incorporated to give their brand font (Proxima Nova) a classic supporting font to be used throughout the website. Website page designs along with the complex textures were created in Photoshop and the vector assets recolored and adjusted in Illustrator. Another developer handled the Wordpress migration, initial development, and SEO.
The Result
The redesigned website has proven to be user-friendly. The content team can now effortlessly manage their existing articles and seamlessly add new blogs, streamlining their publishing process. Additionally, the website has been optimized for SEO, improving its visibility on search engines.
Website Support
I was tasked with website support, which included creating new page designs and developing those designs. In this role, I took the lead on ensuring continuous improvements and updates to enhance the site’s functionality and user experience.