danni goodman

portfolio

creative + branding + design + development

Featured Work

In my role as Lead Designer at Belt Creative, I engage in various design disciplines, including website, print, graphic, and social media design.

Over the years, I have expanded into Webflow development and am learning best practices for UI/UX Design. I am presenting a few projects to illustrate the range of brands I've worked with and to add on in the future as my skills expand.

let's talk

Lumari Tech

Lumari Tech teamed up with Belt Creative to move from WordPress to Webflow, enhancing their site’s design and SEO. Using a Webflow template, I customized isometric artwork and brand elements to create a visually cohesive online presence.

Tailored Brand Assets

Website Template

Ongoing Support

view project

Encompass Mental Health

I led the design of the Encompass Mental Health website, creating moodboards, user flows, and visual direction to align with the practice’s mission. I co-developed the site in Webflow with a modular design tokens and provided custom tutorials to ensure the team could manage and grow the site independently.

User Audit + Benchmarking

Website Design

view project

Newstex

Newstex partnered with Belt Creative to migrate from WordPress to Webflow, improving SEO, conversions, and content management for a stronger online presence.

Website Design

Ongoing Support

view project

About Me + Website Gallery

Danielle Goodman showcasing design elements from various software programs with "my design journey".

From Print to Pixels

From my early days in publishing to leading design projects across industries, my career has been a blend of roles.

explore

Explore More Projects

My website gallery showcases a variety of older projects, this collection offers a broader view of my design and development expertise over the last 5 years.

explore

Other Projects

My past portfolio features a selection of projects that highlight a broad design range and an alternative focus to my current role.

With decades of experience, I've chosen projects that demonstrate design diversity through final logos, package design and creative projects. Each crafted with a deep understanding of the client’s market to distinctively reflect their unique identity.

Personal + Company Branding

Many of my early branding designs are still in use today. While my focus has expanded into web design and development, I continue to collaborate with past clients on branding, graphic design, and website needs. Each project reflects a unique vision.

Branding

view project

Breweries

Lineup of craft beer cans featuring unique designs and names like Lead Sled, Wiggle Juice, and Racing 4 Pinks.

I’ve designed logos and packaging for breweries that capture each brand’s unique story. From the vintage automotive-inspired Hood’s Up Brewery to the old-west-meets-artisan aesthetic of New West Artisan Ales, each design balances bold visuals with thoughtful branding.